Jets draft picks represent teams tough brand: Aaron Glenn

Build the brand.That was the mission of new Jets coach Aaron Glenn in his first NFL draft coaching the team.At the conclusion of Saturday’s Day 3, he said he felt like they accomplished it.“I think the No.

1 thing is we really got guys that fit the brand of who we’re going to be,” Glenn said.“That was something we talked about even starting in free agency to the draft.

We’re very intentional about guys we want to be a part of this organization.I would say the same thing when it comes to coaches also.

Everyone fits.We want to continue that trend because once you do that the core of each person is the same.

We might look different.We might act different.

But the core of everyone here is the same.”What is that brand?“Tough, physical, violent, aggressive, a resilient attitude,” Glenn said.“If we continue to get guys like that, you’ll start to see the brand show up on the grass.”Time will tell if the Jets landed players who can live up to Glenn’s hopes and turn the Jets from perennial losers to a playoff team.The Jets landed seven players in this NFL draft, including four on Saturday.

On Day 3, they drafted Georgia wide receiver Arian Smith and Alabama safety Malachi Moore in the fourth round and then two players from Miami in the fifth round, linebacker Francisco Mauigoa and edge rusher Tyler Baron.Those four players joined the picks from the first two days: tackle Armand Membou, tight end Mason Taylor and cornerback Azareye’h Thomas.The players taken on Saturday can provide some depth for the Jets.

Glenn cited his experience as the Lions defensive coordinator last season when they had plenty of injuries as an example of needing guys who may be further down the depth chart.“You need good, quality depth on your team,” Glenn said.“I went through the injury bug last year.

If anything happens to any of our starters, these guys will be able to come in and play for us.”The Jets went offense first on Saturday before then taking defen...