Bill Ackman claims Nike CEO apologized for billboard that made light of the Holocaust

Bill Ackman said that the chief executive of Nike apologized over a billboard that “made light of the Holocaust” by using the slogan “Never again” — though the apparel giant has not confirmed the billionaire hedge fund manager’s claim.“I spoke to Elliott Hill, CEO of @Nike who apologized for the gaffe,” Ackman wrote on X on Monday.“Nike is in the midst of a turnaround which makes mistakes more likely to occur with talent turning over etc.Elliott is the right choice to fix the company, and he clearly has a lot of work to do.”Ackman added: “I am confident he will get it done.”Ackman, whose company amassed a significant stake in Nike last year, sharply criticized apparel maker this past weekend over the billboard displayed during the London Marathon, labeling the advertisement as featuring “Hitler-red” imagery.“The idea that @Nike would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning.

Heads need to roll.WTF Nike?” Ackman tweeted over the weekend.His comment references the October 7, 2023 Hamas attacks in Israel, which heightened sensitivities around antisemitism globally.The slogan “Never Again” has been commonly adopted within marathon communities to humorously signify the rigorous challenge runners feel upon completing a race, promising themselves to “never again” endure the taxing ordeal — only to run again later.“The billboard in question was placed near the finish line and is based on runner insights that this is something runners say to themselves as they complete a marathon,” a source familiar with the matter told The Post.However, the same phrase also holds profound significance, primarily recognized worldwide in remembrance of Holocaust victims and is associated with the commitment to prevent genocide and atrocities akin to those perpetrated during World War II.Others also blasted Nike.“To take a slogan about the Holocaust, and use it for entertainment, is simply gro...