Over half of Americans would perform this grueling task for their loved ones: poll
Loyalty runs deep: More than half of Americans would suffer through going to the DMV (53%) for the sake of their loved ones, according to new research. To understand how far people are willing to go to help others, a recent survey of 2,000 U.S.adults explored the concept of loyalty in terms of friends, family and even brands.The DMV’s line is not the only sacrifice.
Two in five Americans said they’d happily donate an organ to their family and friends, showcasing the depth of loyalty in interpersonal relationships.According to the results, Americans would also act as a reference for an apartment or job (62%).Partners (35%) and best friends (27%) were ranked as the top two most likely people respondents would start a business with.And if $100,000 were to suddenly fall in their lap 82% of respondents are even likely to share their winnings with family and friends.Conducted by Talker Research for Circle K’s Inner Circle Rewards Program, results also found that brands and businesses also pull a similar type of loyalty.Almost three in five (57%) have certain items or services where they prefer one brand over another, including shoes (52%), technology, such as phones or computers (51%), hair products (50%) and clothing (44%).Seven in 10 (71%) have loyalty to their grocery store, and 59% feel loyal to certain restaurants and food services, while others prefer certain gas stations (39%) and convenience stores (27%).In fact, the average American has remained loyal to their favorite brands and products for 13 years, while 35% indicated that two decades have passed. Nearly three-quarters (74%) even agreed that they can tell the difference between the same products made by different brands.“Loyalty is fundamental to our relationships with family, friends, businesses and brands.The more loyalty you give, the more you get — and it deserves to be recognized,” said Rick Rasor, Vice President of Loyalty at Circle K.
“That is why we are dedicated to rewarding custo...